Singular Insight is the name used by Dr David Pullinger for his research and writing. 

The name stems from three different angles:

1. The primary focus of the research at present is on single people in UK society
2. Following from the theory underlying Positive Psychology, where possible we look at the exceptions that work, rather than the average that do not
3. The experience of bringing a different (and often singular) way of thinking to new challenges and opportunities